The corporate strategy answers the question "how to ensure sustainable growth of business value and its liquidity". The request for the development of a corporate strategy is usually addressed by shareholders and company executives who are planning either the sale of the company and its shares, or an IPO. As part of the corporate strategy development project, P2F Consulting helps companies formulate a mission, vision and strategic goals. The vision and mission determine the composition of the company's strategic business portfolio and the corresponding corporate structure. When developing a strategic portfolio, we answer the questions of which businesses should be included in the strategic portfolio, what is the role of each business in the portfolio, how should the organization that supports the target growth of the company be organized, and what should be the capital structure. An important range of issues within the corporate strategy is how the effective growth of the company will be carried out: through mergers and acquisitions, the growth of current businesses, etc.

The development of a business development strategy is a key competence of P2F Consulting, backed up by many years of experience. As part of developing a strategy for one business of the company or for several businesses in the portfolio, we first of all determine the strategic goals of the company's management in the long term. Our experts research international markets, study successful business models existing in the industry and trends in business models. We are considering the possibilities of expanding the business into new product and customer segments, new production and sales regions, and the development of new competencies in the company. As a result of the project, the company receives a strategy and a detailed roadmap for its implementation, indicating the necessary actions, investments, resources and deadlines.

Achieving business results largely depends on the effectiveness of the management of key functions of the company, including procurement and logistics, production, innovation management, personnel management, as well as marketing and finance. P2F Cosulting offers its clients services for strategy development of each of the above functions. The scope of work may include the following list of tasks:

• Overview of the best practices of the organization of the function in a particular country and abroad, as well as key trends that will affect the development of the function in the near and long term.
• Benchmarking the current state of the function with best practice, highlighting bottlenecks and opportunities for improvement.
• Development of strategic forks in the development and organizational model of the function, selection and detailed description of the priority option.
• Description of the target state of the function, including target performance metrics, target set of competencies and staffing requirements, recommended automation technologies and IT systems, etc.
• Development of a list of initiatives to achieve the target state, including an assessment of the resources needed for implementation and potential effect, selection of performance metrics.
• Formation of a roadmap of initiatives, including the indication of deadlines and those responsible for each initiative.

Following the results of the project, the client receives a list of specific initiatives (with detailed passports) recommended for implementation to improve the efficiency of the functional unit in the company. If necessary, the company's experts can provide support in the implementation of the proposed strategic initiatives to achieve the planned targets.

What industries and segments might be interesting to enter now? What are the business models in these industries and which of them are the most successful? What investments will be required in a new business and what is the payback of these projects? Such questions are usually addressed to us by owners and business managers with a good cash flow, which covers the needs of the current business in excess. These companies seek to look beyond the horizon and beyond their activities to diversify and increase sustainability. As part of investment strategy development projects, we start by diagnosing segments of the current portfolio and analyzing new opportunities that are considered and screened out according to pre-selected criteria. The result of the work is recommendations on the composition of the target investment portfolio and a detailed financial model of the company, taking into account the financial constraints and introductory ones that were determined at the start.

For many companies, it is important to provide themselves with diversified revenue and external sales markets: the domestic market usually has its limitations, and the possible volatility of the domestic currency creates additional risks. At the same time, successful entry into foreign markets requires not only a competitive product, but also a deep understanding of local specifics and risks. P2F Consulting specialists form optimal strategies for companies by analyzing the compliance of their products, projects or services with target markets. The development of a regional expansion strategy (export strategy) is implemented in several stages, within which the following questions are being worked out: which foreign markets are potentially attractive for expansion, taking into account the specifics of the product, logistics, legislation, competition and other parameters? To what extent does the current configuration of the product meet the requirements of the target markets, what product parameters require changes to adapt it as quickly as possible? How to ensure effective logistics to the target consumer, "shelf space" (for consumer goods)? Is it necessary to select a local partner for the sale or promotion of products? Who could be a potential candidate? In addition, we analyze which sales volume targets in target markets can be set for the short, medium and long term, identify the main risks of entering target markets (legislative, technological, economic, political) and determine how to effectively manage them, as well as help to draw up an action plan for entering target markets. markets. As a result of the project, our client receives recommendations on the selection of target markets and exit strategies, a detailed roadmap and risk management tools for regional expansion.

Key sectors of any economy today face new large-scale challenges and need an independent expert assessment of the situation and recommendations on doing business in new conditions. The development of an industry development strategy includes the search for new market niches (including import substitution projects and attractive export destinations), identification of potential investors, preparation of measures to support industry factors (suppliers, sales markets, personnel, logistics, infrastructure), as well as the development of recommendations for optimizing the industry management model and building communications with key players. Our methods are based on experience in the development of sectoral strategies and programs for national governments and sectoral ministries, experience in the diagnosis of competitiveness and detailed analysis of conditions for the development of key industries in specific regions, practical experience and real results of attracting investment and the development of specialized infrastructure in the industries. The P2F Consulting team relies on the competencies and long-term experience of strategic projects for leading national and international companies in all sectors of the economy, from the agro-industrial complex to the fuel and energy sector, and on knowledge of the current agenda.

Any company, no matter what segment of the economy it belongs to, in order to achieve business goals, it should understand what exactly it sells, through what channels and with what tools it promotes its goods and services, what budgets should be allocated for this and what message to convey to the consumer. Marketing strategy answers these questions. P2F Consulting experts help to form and rethink the portfolio of promoted products and services, then segment the target audience with the help of classic and latest digital tools and identify its needs and expectations. Then, together with the client, the strengths and weaknesses of the product are determined, as well as ways to promote it, advertising channels and a communication plan. Thanks to many years of work with various types of businesses, we have accumulated a wealth of experience and today we successfully help companies build competent marketing strategies. They give customers a clear idea of what investments in marketing are needed to get the planned.

Consumer goods manufacturing companies often have a wide portfolio of products that can cover completely different audience needs or compete with each other, thereby creating barriers to the company's growth. For such companies, we form an optimal portfolio strategy aimed at achieving maximum profit with an optimal ratio of costs and resources and a minimum level of cannibalization of products in the portfolio. First, the target positioning of the product portfolio is formed and the key parameters of their differences are determined. Then our specialists evaluate whether the current product portfolio is working to maximize synergy and whether it gives an additional effect. At the next stage, a historical analysis of the company's data and external data of sales channels for all products of the portfolio is carried out, and then a possible development situation is modeled taking into account all acceptable criteria for changing the product: from the type and size of the product to its positioning and the target level of the selling and final price. Modeling allows us to determine the target strategy for the development of the product portfolio, as well as to determine the necessary set of actions to change the portfolio, aimed at achieving maximum revenue potential and marginality. When modeling scenarios for the development of the product portfolio, the company and market data are adjusted for trends, the competitive environment and regulatory features of the industry in which the company operates. The final financial conclusions and roadmaps may include recommendations for strengthening the main product portfolio, expanding the investment program for the release of new products or diversification, depending on the best scenarios and opportunities of the company. Thus, the choice of the most optimal product portfolio development models aimed at maximizing profits is the main issue that the product portfolio management strategy solves.

Modern organizations are complex systems consisting of many business units, legal entities, directions, functions and roles. Their interaction is often disrupted or overly complicated, which leads to a general inefficiency of the management model and contradictions at its various levels. Building a balanced organizational structure (organizational modeling) allows the company to improve the manageability and quality of decision-making while reducing management costs. As part of consulting projects on organizational modeling, we help businesses to work out a lot of questions: how effective is the current management model of the company? Does it allow you to achieve strategic goals and manage key business risks? How many and which business units should be allocated in the structure of the group of companies? What should be the role of the corporate center in the management of key businesses, what kind of decisions should be made "at the top"? How should the main functions be distributed between the corporate center and business units? What are the optimal standards of manageability and hierarchy, taking into account the industry characteristics and specifics of the company? Etc. Thanks to a transparent and effective management model, the company gains the ability to respond quickly and flexibly to the challenges of the external environment, respond to any internal changes and make strategic decisions quickly.

Corporate governance is one of the key elements of the life of any company, which directly affects the efficiency and financial performance of the business, as well as the attractiveness for investors. At the same time, the corporate governance system is no less affected by crisis phenomena and external challenges than others. That is why in modern realities, the key factor in the corporate governance system, on which the success of the company depends, is the ability of the management team to respond to these challenges in a timely manner and adapt to new conditions. P2F Consulting helps to build a corporate governance model in accordance with the goals of shareholders and management, as well as the actual strategic objectives of a particular company. The main focus of projects in the field of corporate governance, as a rule, is built around improving the activities of the board of directors and the management board of the company. What should be adjusted in the parameters of the Board of Directors to improve the effectiveness of the corporate governance system of the company: the role of the board of directors in the business management system, its functionality and composition, motivation and evaluation of the Board of directors, the number and rules of meetings? What regulatory documents need to be developed or updated to ensure the effective functioning of the target corporate governance model? Which IT systems will help support effective corporate decision-making?

Almost all successful companies in the world recognize that the only way to achieve sustainable competitiveness is to formulate the right goals and create such dynamic organizational systems that are able to achieve these goals. Most companies and government agencies, as a rule, have a clear understanding of what goals they want to achieve in the near future or even in the long term. Meanwhile, the goals of the top level are quite often either not fully communicated to the management and employees, or insufficiently decomposed to the lower levels. All this limits their achievement and negatively affects staff motivation. P2F Consulting experts have extensive experience in setting management systems for goals and benchmarks. Project implementation usually includes the following blocks of work: development of corporate goals and KPIs, taking into account the chosen strategy; decomposition of corporate goals and KPIs at the level of business units and structural units; decomposition of goals and KPIs of structural units to the level of employees; preparation of detailed cards for calculating KPIs (methodology and frequency of calculation, sources of information, relationship and other indicators, etc.). In addition, the scope of work includes the preparation of requirements for an information system to ensure effective collection and monitoring of the achievement of personal KPIs and recommendations for accounting KPIs in the employee motivation system. The development and implementation of a balanced management system based on goals and benchmarks allow our clients to improve productivity and labor efficiency in the long term, stimulate the development of new employee competencies and successfully achieve their business goals in the future.

Corporate culture is the basis on which a new strategy or business transformation will be built. The complex of values, beliefs, motivation and ultimately employee behavior determines how successfully the organization will be able to achieve its goals. P2F Consulting has extensive experience in the field of corporate culture implementation and offers its clients comprehensive project support in this area. At the initial stage, we diagnose the existing corporate culture: we analyze the matrix of horizontal and vertical ties in the team, identify key motivators, recognize formal and informal leaders, their roles and spheres of influence, identify areas of the organization's culture that are worth paying special attention to. Then work begins on the classification of non-monetary drivers, which are designed to increase the efficiency of personnel. The main task is to determine the parameters of the target culture, its signs and the way of presentation in the eyes of the team. After that, we describe the gap between the current and target state, as well as select methods and tools to reduce this gap. This can be a comprehensive action plan with training, internal communications, the introduction of corporate identity and revision or adjustment of the existing motivation system. The introduction of a new corporate culture in an organization is a difficult task, because it affects the emotional and productive sides of the team, so we often involve highly specialized experts for a number of tasks. It is important for us to make sure that the corporate culture equally embraces initiative and creativity in the team, support for modern business processes and acceptance by employees of new large-scale goals of the company.

Often companies begin to embark on digital transformation with the introduction of separate unrelated solutions by the most proactive members of the management team. However, with the growth of digital maturity, an understanding is formed, which is also no less important: identify the digital needs of the company; to form a vision and goals of digital transformation, to correlate current and new initiatives with these goals; work with local personnel and culture so that digital solutions are reflected in the daily work of a wide range of company employees; define a digital management model in the company, distribute roles between IT, business and digital divisions when selecting, prioritizing and scaling initiatives; to form a coordinated roadmap of initiatives that takes into account synergies as much as possible and gives the potential for multiplying the effect. The P2F Consulting team is preparing comprehensive digital strategies to help solve these issues systematically. We understand well what the structure and content of the document should be in order for the strategy to be large-scale, but pragmatic and feasible in the existing economic realities. As a result of the project, the client receives a digital transformation strategy in the form of a document and a pragmatic roadmap for the implementation of the company's digital initiatives. Digital strategies with our participation fully comply with the requirements of local authorities and allow us to apply for appropriate state support for digital transformation.

The volume of information in companies has been growing exponentially for many years. The development of information sources (not least IoT devices over 5G networks) on the one hand and the improvement of their analysis algorithms on the other hand open up significant potential for companies to extract additional value from their data. P2F Consulting, together with technology partners, helps companies systematically solve artificial intelligence/machine learning problems. As part of the work, we operate according to the following algorithm: we determine the point of application of the technology: we select from among the tasks of classification and forecasting the areas with the greatest measurable potential; developing machine learning models; we form business conclusions and recommendations to obtain a monetary effect. Tasks may include segmentation of the customer base, prioritization and preventive maintenance solutions to reduce equipment downtime, capacity utilization forecast based on external factors, etc. As a result of each project, the client receives a tool for solving the problem, a set of recommendations for transformations and the support of an experienced team until a measurable, monetary result is obtained.

The turbulent geopolitical situation inclines companies to large-scale transformations, the rules of the game have changed for almost all industries. Along this path, it is important to pragmatically determine the starting point and assess how ready the company is for the upcoming changes. P2F Consulting has developed a comprehensive digital audit methodology. It includes: the overall assessment of the company's digital maturity from the top, from the top management, and from the bottom, from the point of view of ordinary employees; assessment of the company's IT landscape, including the architecture of key systems and assessment of the impact of IT restrictions on the company's digital development; assessment of import substitution potential in the language of business: how, when and on the basis of what data to make decisions on import substitution, how to deal with uncertainty and what risks the company is ready to accept. As a result of the digital audit, the client receives a systematic understanding of the starting point for complex digital transformations, key forks and priorities of the upcoming digital transformation, as well as a pragmatic methodology for solving the problem of import substitution, taking into account the specifics of the company, industry dynamics and geopolitical trends.

Many companies begin their digital transformation by piloting individual solutions. On this path, it is important to choose the right technology for the task, choose a solution and vendor, qualitatively assess the effects and scaling potential. The P2F Consulting team helps companies to pilot digital solutions correctly and achieve significant effects from their implementation. For individual solutions, the effect is up to 40%.

When moving to the practical implementation of the digital transformation roadmap, it is necessary to structure the work correctly. Taking into account the specifics of management in the company, it is important to choose the right model for managing digital initiatives: decentralized, centralized or integrated. P2F Consulting uses the accumulated experience in building digital transformation management models, organizing digital project offices to create a prioritization factory and implement initiatives in the company. The formed teams are able to achieve quick results in the shortest possible time and gain experience for the implementation of major title projects of digital transformation.

Most companies have started digital transformation in one way or another: they have a set of digital initiatives in their plans or have already implemented them. However, it is difficult to walk the path of digital transformation correctly without a good guide: there is a high risk of spending the company's time and resources on separate unrelated solutions with unclear scaling potential in the organization. We at P2F Consulting help companies to embark on the right path of digital transformation. The process is structured as follows: at the initial stage, we give a general picture of the applicability of digital solutions for the elements of the company's value chain in the context of the most common business tasks. Next, we select the most relevant international cases of the use of digital technologies in the industry to illustrate the possible effects of the figure. Then, as part of the facilitation of digital orientation, we discuss the subject recipes for the use of digital technologies and the possible effects of scaling. Each recipe includes a description of the technology, a business case of the application, an accessible description of the effects depending on the point of application. At the final stage, we are conducting a campaign on 4 key forks in the preparation of digital transformation in the organization. As a result of a series of seminars, the company develops a system of digital coordinates — a comprehensive understanding of what digital transformation can give, which technologies have the greatest potential and what should be the first practical steps on this path.

The high level of competition, which creates conditions for the struggle to increase the marginality of companies, as well as periods of sharp economic downturns in the market force companies to reduce their costs. The experience of P2F Consulting shows that there are opportunities to reduce costs in almost any company, regardless of the industry. At the same time, the need to reduce costs can cover both all items of the company's expenses, and selectively relate to personnel costs, administrative costs, production costs, marketing costs, and others. P2F Consulting experts analyze the company's business processes, identify areas in need of optimization, and select suitable tools to improve their efficiency. Using an integrated approach, we help to reduce costs quickly and systematically, provided that there is minimal impact on business income and the quality of services provided.

The company's business processes form the basis of its life activity. The efficiency of business processes affects the company's key indicators, financial and non-financial: for example, revenue, any costs, quality and speed of customer service and work with suppliers, the quality of internal reporting, procurement parameters, the quality of advertising campaigns, work with personnel and many others. P2F Consulting offers a methodology to improve the efficiency of key business processes of the company. During the project, our team identifies priority business processes, describes in detail the existing ones (process maps are created), compares the company's processes with the best practices in this industry in the world and develops recommendations for changing them in terms of increasing efficiency. As a result of the project, the company receives updated maps of key business processes and a detailed plan for implementing changes, including a description of the necessary investments, human resources and organizational changes in the company. Additionally, P2F Consulting offers assistance with the selection of an automation vendor if business process description systems have not yet been implemented in the company.

The costs of incoming and outgoing logistics in some regions account for up to 30% of the cost of FMCG companies' products. There are objective reasons for this, such as the lack of development of the transport and logistics system in these countries as a whole, huge distances and poor quality of roads, as well as historically irrational placement of many industries in some countries. This is superimposed on the inefficiency of the organization of internal logistics of companies. Logistics networks of many companies were formed without strategic planning, which explains their low efficiency. Typical characteristics of such a logistics network are decision—making at the local level without centralized planning and a reactive approach to solving problems, the lack of a well-developed approach to planning the target inventory level, limited use of the company's common assets by local divisions, overestimation of the planned delivery time, the need to resort to irregular delivery routes for urgent orders. Our specialists help clients solve these and many other logistics-related issues. Experts analyze best practices and benchmarks, determining the customer's position relative to competitors. The goal of the project may be to optimize the entire supply chain or its individual parts, improve the logistics of the last mile, determine the optimal level of stocks, etc. The experience of our company allows us to successfully establish any logistics options involving the use of both our own capacities and the capabilities of partners and warehouse hubs. As a result, a distribution chain is formed that is optimal and maximally effective for a particular customer and his goods. The achievable result of supply chain optimization projects is a 5-20% reduction in logistics costs and a 20-60% reduction in delivery time.

In order to avoid unnecessary costs and maintain its efficiency, any company needs to periodically optimize purchases and revise the existing supply process. The market is constantly changing, and this gives companies the opportunity to enter into negotiations with suppliers to change the terms of cooperation to more attractive ones. In addition, there are new tools and tools for organizing, monitoring and controlling supply in the field of all types of purchased products. The improvement of these business processes often gives a quick result, which is clearly displayed in financial indicators. This makes the optimization of purchases one of the most popular services in a period of turbulence. We develop an optimal operational and organizational structure for direct and indirect procurement management for the client. As part of this work, a thorough audit and a comprehensive assessment of potential effectiveness is carried out. Experts help the company analyze the current items for which purchases are being made, compare with competitors, and also carefully study the needs of the business. Then proposals are formed to optimize costs, for example, to update procurement items and their volumes, consolidate purchases, negotiate with suppliers and reach more favorable agreements. Procurement strategies are formed for the most important categories. In addition to the analysis of cost items, our experts study in detail the existing business processes of the company, determine their level of maturity and form a list of initiatives to accelerate and improve the quality of procurement, including an assessment of the level of necessary automation. Within the framework of the project, experienced specialists can also work out specific tools and create a detailed roadmap with a step-by-step description of the necessary actions, and then provide support in implementing the proposed changes.

According to long-term observations and significant experience of our company in production optimization projects, any enterprise has the potential to improve by at least 10% (for advanced enterprises) and by 20-30% (for enterprises that have not been optimized) in terms of reducing costs and increasing output. Production optimization projects solve the following tasks: increasing the output of products, and hence the turnover of the company, by eliminating bottlenecks, reducing downtime and modernizing production processes, as well as reducing production costs by reducing the cost of materials, energy consumption, reducing waste and personnel costs. P2F Consulting provides enterprise optimization services in any industry and on any scale. The implementation of the project consists of a detailed analysis of all parts of production, including workshops, warehouses, logistics, production and related processes and the work of personnel, and the development of recommendations for optimization in the form of elaborated investment proposals. During the project, working groups are created from among the company's employees who are trained and adopt optimization techniques. At the end of the project, the company's specialists can implement an optimization program and develop new initiatives independently.

Sales and operations planning often requires strategic decisions on inventory management, demand forecasting, and capacity utilization, taking into account other operational constraints. The importance of these solutions leads to the need to build, automate and optimize the entire sales and operations planning (S&OP) function, which combines budgeting processes and is aimed at forecasting cash flows affecting all other operations of the company. An efficient S&OP process allows companies to manage costs and inventory while increasing the level of service. This is the "operational skeleton" of the company and the basis for sales growth. During the provision of the service, P2F Consulting experts analyze the company's organizational and operational structure, as well as data and tools used to predict the main indicators of the process. Next, the optimal model for building or optimizing the S&OP process is determined, reflecting the possible and necessary level of automation, a description of the target S&OP management processes is formed, including a detailed description of the meeting cards and their frequency. We help companies build and adjust the S&OP process, making it transparent and efficient even at the basic level. After that, we form and develop a set of tools that will allow the company's management to independently manage the S&OP process. The solutions we offer reduce the cost of data collection and analysis and make it possible to make forecasts based on different types of regression analysis.

In any project for which it is required to attract financing from private investors, banks, foundations and development corporations, it is necessary to prepare a high-quality package of documents, including a business plan. He justifies the economic feasibility, return on investment and social significance. Thus, a competent business plan is a key document for investors. It is he who gives the opportunity to consider the advantages of the project and make a decision about investing funds. The development of a high-quality business plan involves an objective expert study of all aspects of the investment project. The typical structure of the business plan includes organizational information and financial indicators of the company; characteristics and main trends of the market or industry; a detailed description of the products or services that the company provides or plans to provide, their life cycle, key advantages, competitiveness, profitability; production plan (planned production volumes, as well as the necessary conditions for conducting business: equipment, raw materials, logistics, suppliers and partners, human resources, etc.). In addition, the business plan includes a marketing strategy and a sales strategy; a detailed financial plan indicating the sources of financing, the movement of financial flows, revenue and net profit forecasts; internal and external risk planning. We develop and provide an independent opinion on the investment attractiveness of projects in various industries and fields of activity. Our many years of experience and skills allow us to develop a quality product, minimizing risks and taking into account all external factors. The final result for the client will be to attract financing and bring the project to life.

Preparation, updating and verification of the financial model may be required at various stages of the life cycle of companies and enterprises: from the implementation of new investment projects to the elaboration of new initiatives, optimization, restructuring, financial recovery, business liquidation. A well-prepared financial model plays an important role in making a competent management decision or a decision on financing. It allows you to calculate the economic justification for the payback of new investments, the profitability of development projects and individual upgrades, assess the effect of possible optimization of activities, calculate the effect of business strategy adjustments, assess the impact of various factors (scenario planning and stress tests), as well as possible losses during the implementation of stressful scenarios, to justify the most optimal and profitable repayment schedule within the framework of restructuring or refinancing of credit debt, to justify the budgetary and social effect, as well as to determine the optimal level of break-even and liquidity of the projected activity. We are competent to develop financial models of the highest quality level, taking into account the standards and requirements of all financial institutions. We check all the prerequisites of the financial model, compare them with similar projects and use both the internal accumulated experience and the knowledge of specialists from the required business area to confirm all the initial data of the financial model. Our models can be used for decision-making within the company, and provided to all banks, authorities and funds.

An independent audit of an investment project is relevant for companies belonging to a variety of business areas. The involvement of external professionals in financial, tax and legal verification allows you to substantiate the relevance of the project / transaction, identify risks and weaknesses, predict the result for both investors and creditors, and for the organization as a whole, as well as increase the efficiency of the business and investment attractiveness in the market. P2F Consulting helps to solve the priority tasks of stabilization and to choose the ways of business development in the new reality and offers its clients services in financial, tax and legal support of projects. As part of the financial expertise, our specialists conduct a detailed analysis of financial indicators — from analyzing all types of reports to conducting interviews with employees — and prerequisites for a financial model, help identify financial risks that can affect the company's performance. In the direction of the tax audit, the company's experts also help to identify key risks and assess the amount of potential tax liabilities in the implementation of these risks. So, we analyze the constituent documents and accounting policy provisions, analyze the system of calculating and paying taxes and insurance premiums, prepare a review of the results of on-site and desk tax audits, analyze the applicable tax benefits and effective tax rates, as well as the activities of counterparties for dishonesty, etc. During the legal review, we analyze the legal status of the company, shareholders' rights to shares, property, intellectual property, analysis of significant contracts, analysis of labor issues and litigation of the organization, relationships with government agencies, bankruptcy risks, etc. In all three areas of inspections, the client receives a transparent picture of the business activity, as well as recommendations for eliminating or minimizing the consequences of identified financial, tax or legal risks.

The acquisition of companies and large assets is a common option for business expansion. Sometimes such a step is more profitable and convenient than organic development. However, there are many subtleties in mergers and acquisitions. P2F Consulting is ready to provide services for the legal preparation of documents, asset valuation, and the formation of the necessary binding proposals. The company's experts accompany the transaction until its completion. As part of our work, we provide Due Diligence services, cost estimation, preparation of a package of documents, loan support, and creation of an asset development strategy. We assess possible risks and propose mechanisms to reduce them. Our team has extensive experience working with mergers and acquisitions and is ready to get involved at any stage — from preliminary negotiations to the completion of the transaction.

For the successful implementation of an investment project, development or modernization project, it is necessary to attract bank financing, financing of institutional investors, funds or development institutions. We accompany investors at different stages of the project life cycle in order to attract the necessary amount of financing. In the process of rendering the service, we are working together with the investor on structuring the project, substantiating and preparing for a future transaction and conditions for it. The key goal of our work is to attract the required amount of investment on the most favorable terms for the investor. We are also considering the possibility of attracting state support measures to reduce the cost of financing for the client. Close cooperation with credit organizations and financing institutions and knowledge of the requirements allow our team to successfully accompany clients in the process of attracting financing. P2F Consulting specialists will help to substantiate the significance of the project, develop an action plan, prepare the necessary documents, agree on financing conditions and go through all stages, up to receiving funds.

The investment memorandum contains information about the company's activities in a form convenient for investors and banks. It includes information about the effectiveness of ongoing projects, the company's strategy, as well as possible risks. In order to draw up a document justifying the implementation of initiatives, our experts conduct an economic analysis of the company or project and the key drivers influencing the development of the company, the implementation of the project and the market environment. Based on the expertise of the project, we are preparing a final document that describes investment opportunities in detail and objectively. The involvement of P2F Consulting experts allows the client to obtain comprehensive information in an accessible form about the state and prospects of the business and its directions in order to successfully present the investment project to interested parties in the future.

Companies going through a crisis, a change of ownership, or seeking to enter a more profitable zone, as a rule, require restructuring aimed at reducing risks and maximizing profits. The involvement of third-party experts often allows you to implement the required changes most gently and effectively. First, specialists diagnose the current state of the business, prepare a restructuring plan and provide support for its implementation. At the same time, two formats of work are possible. The first involves external consulting and support of the existing management of the company. In the second option, experts temporarily occupy the positions of the CEO and (or) other top managers for a period of six months to one and a half years, that is, until all the necessary measures are carried out. Then the board is transferred to permanent managers. During the work on the project, experts review the business processes and business models of the customer, offer the necessary initiatives, for example, closing certain areas or removing individual parts from the organization. It is also possible to conduct a full-scale anti-crisis campaign to increase the transparency of operations and operational efficiency of the company.

Price policy management is a marketing tool of the company that affects the success of sales and positioning. Each percentage change in the price of a product entails a change in operating profit of about 10%, while for enterprises with low profitability the increase can be much higher, and for retail it can exceed 100%. We help companies to achieve the main goal of pricing policy — obtaining a stable profit from the sale of products and services, ensuring competitiveness. Other goals and objectives of the company depend on the specifics of its functioning. When forming a pricing policy, the following points are taken into account: the impact of cost on the competitiveness of the company; the chances of the organization to win in the "price war"; the reasonableness of the chosen pricing policy in relation to new products; cost change based on the product lifecycle; the possibility of setting different base prices. The specialists of P2F Consulting help companies to form both the maximum allowable sizes of discounts and the maximum allowable sizes of price increases. At the same time, the pricing policy being developed fully corresponds to the strategic goals of the organization, the level of competition, and the understanding of the value of the products or services provided.

The financial stability of the enterprise is an integral part of the overall stability of the business, which allows the organization to maintain its activities for a certain period of time, service the loans received and produce products. Against the background of a rapidly changing economic situation, companies need operational diagnostics of financial stability for various purposes, including: detailed analysis of financial indicators and prerequisites for the financial model; identification of financial risks that can affect the results of activities; formation of detailed recommendations to eliminate or minimize the consequences of identified risks; adjustment of financial indicators and prerequisites for the financial model based on the identified risks; presentation of a detailed overview of business activities. In the process of rendering the service, P2F Consulting specialists use the following approaches and methods of expertise: reconciliation of accounting, management accounting and financial reporting data; calculation of adjusted EBITDA, net working capital, net debt; analysis of the structure and dynamics of business income and expenses, review of trends; analysis of non-current and current assets in terms of age structure, impairment risks, liquidity, etc.; analysis of accounts payable, loans and credits, off-balance sheet assets and liabilities; conducting interviews with management and specialists; analyzing the terms of contracts with contractors and other documents. Based on the results of the diagnostics, a clear understanding of the specifics of the company's activities is formed, signs are identified that may subsequently affect the financial stability of the organization in the changing economic climate in the country, recommendations are formed, following which the company can significantly reduce its financial risks.

In the period of global changes, the revision of the priority sales markets and product line implies a timely adjustment of the business strategy. Companies are faced with the need to define new strategic priorities for themselves: the geography of supplies and logistics chains, target industry/market segments, competitive strategy, target profit and cost levels, and the goals of the organization for the development of the product portfolio. The P2F Consulting team analyzes both new opportunities and strategic priorities, as well as threats facing our clients in the context of the global crisis and sanctions restrictions, and helps in overcoming new challenges, including: reorientation from traditional foreign markets to domestic and new foreign markets; the rise in price and shortage of imported raw materials / components / digital products, the formation of prerequisites for import substitution; transition from traditional capital markets to non-traditional ones; changing supply chains, logistics schemes; formation of a new product line; revision of production technologies. As a result, our clients receive an up-to-date assessment of the impact of opportunities and risks associated with the crisis on the current strategic goals of the organization, an updated set of strategic goals and initiatives, as well as an action program to strengthen the company's presence in priority markets and the formation of a new product line.

The sanctions restrictions on some countries and trade wars led to the rupture of established supply chains of products and components. Companies often do not have a clear understanding of how to continue working with traditional suppliers. At the same time, logistics companies and brokers cannot always resolve this situation with the help of their standard services. Taking into account the international situation and the capacity of logistics directions, P2F Consulting experts help businesses in finding new logistics routes and their rapid replacement, providing financing for new logistics and foreign trade operations. We find solutions that allow us to create new supply chains of products, adjust business models, build a new system of settlements with counterparties. Our specialists help to develop and launch new reliable supply channels for business in a short time, organize financial, legal and logistics services and support transportation in promising directions.

Companies with so-called distressed assets in their corporate portfolio face the need to find ways to effectively manage these assets to improve economic performance. The problems that most often arise before the management of companies are the inability to repay debts, a sharp decline in profits, freezing / stopping the project, non—fulfillment of strategic tasks by top management, etc. P2F Consulting provides effective assistance in dealing with distressed assets both in diagnosing the situation and in finding ways out of it, and also provides comprehensive support to the client at all stages up to the repayment of the debt to the creditor. Based on the results of the financial and tax express analysis (which can also be part of a comprehensive audit), distressed assets are structured into three key groups: hopeless, non-viable business and viable business. By diagnosing the situation, we form a reliable information position regarding the problem asset, identify what led to the inability of the debtor to fulfill its obligations, analyze its financial position, results of operations and cash flows. After that, we determine the viability of the business, assess how much debt it is able to service, find ways to increase the economic efficiency of the business and determine the costs necessary for this. At the stage of repayment of the lender's funds for a distressed asset classified as a viable business, we propose adjustments to the business model, the company's business plan, stress scenarios and covenants, assess the potential of the business during debt restructuring and form recommendations for choosing the optimal course of action for the lender or shareholder. If it is expedient to sell a distressed asset, we prepare information for a potential buyer, determine what actions will speed up the transaction, prepare a financial model and an information memorandum, accompany M&A transactions at all stages. If the default of a distressed asset is unavoidable, we evaluate the asset, assess the rights of claims and assess potential tax claims.

The imbalance in the workload of personnel is a situation that companies often face during the transformation of the industry. This circumstance leads to low labor productivity per employee, a high level of bureaucracy, inefficient document management and cross-functional interaction. When optimizing the number of staff, P2F Consulting specialists use various tools: analysis of the structure of employees' working hours using measurements and observations; internal and external benchmarking of the number of functions; load balancing between employees; withdrawal to the GSC (general service center) and outsourcing of auxiliary functions (accounting, finance, law, etc.); robotization of routine administrative operations and processes (RPA). When implementing projects to optimize the number of personnel, we analyze the workload of personnel of any functions and departments, determine the target number, develop and maintain a program of optimization measures, including the creation of common service centers (CSOs) and the transfer of individual functions to outsourcing. Thus, the determination of the optimal number of personnel allows you to reduce the total cost of FOT and increase labor productivity by 15-20%.

Attracting new and increasing the loyalty of current customers, improving the quality of service are the goals that any company pursues. The requirements for the quality of service on the part of consumers are growing more and more rapidly today — customers want to receive a product or service quickly, in a convenient place and at a convenient time. At the same time, the competitive environment is also becoming tougher: the market offers new solutions, including digital, new ways of interacting with the client and sales channels. In these conditions, improving the customer experience and optimizing the customer path become important business tasks that can be solved quickly. P2F Consulting experts with the necessary competencies and significant experience in implementing such projects help in this. During the project, we diagnose the current client path and client experience, form a target client path and give recommendations on implementing changes and achieving targets. Even minor changes in the customer's communication experience with the company can significantly affect revenue, sales conversion, the growth of the average receipt, increase customer loyalty and reduce the cost of retaining them.

In the context of the global growth of the e-commerce market and the unprecedented growth of online commerce in the Russian market, business models are being reoriented towards online channels. It is becoming increasingly difficult for companies to maintain and strengthen their positions in the market. Thus, the use of standard marketing approaches to online trading does not bring the expected results, since it does not take into account new business models and market changes, and also does not reveal the potential of the company. The P2F Consulting team helps its clients analyze the effectiveness of the E-commerce direction and gives detailed recommendations on its development within the framework of the company's overall strategy. We are creating an online sales strategy that reinforces the business development strategy. While working on the project, we explore the company's competitive environment and new business models, including international experience, as well as analyze the company's current business model and operating model in the context of E-commerce, comparing them with the company's overall strategy. Taking into account the information received, we help our clients to form a new, more competitive E-commerce strategy. Its implementation allows the company to master new E-commerce channels, increase sales in current channels, increase customer loyalty and brand awareness, and in some cases reduce marketing and operating costs.

Finding and attracting new customers is a complex and costly process for business. Therefore, retaining existing customers and encouraging them to continue making orders are priorities for any company. Loyalty programs are one of the tools for deeper involvement and retention of customers. We help our clients both with the development and implementation of a loyalty program from scratch, and with the evaluation of the effectiveness of an existing program and its optimization. The range of tasks includes defining the goals of the loyalty program, developing the concept and mechanics of the loyalty program, a plan for communication with consumers, a plan for implementing the loyalty program and evaluating the expected effect. The result of a project to develop or optimize a loyalty program is a decrease in customer churn, an increase in the number of active customers and, as a result, the number of orders and revenue.

Balanced pricing is the most important component of the profitability of the retail business. The right choice of pricing strategy (EDLP or Hi-Low), the definition of the circle of direct competitors, the formation of the KVI basket, the definition of rules for setting the price level and the formation of price ladders are crucial for creating price perception and, as a result, attracting and retaining customers. Based on transactional data, P2F Consulting experts help build models and select pricing tools that take into account the behavior and preferences of the retailer's customer base as much as possible, form the right price perception and maximize business profits. We help to calculate the optimal price taking into account the elasticity of demand, the frequency of purchase of goods, the level of penetration into the receipt, economies of scale, competitor prices and other factors that affect the profitability of the business. A typical result of a pricing optimization project is an increase in the retailer's operating profit by 1-2 percentage points.

One of the tools to increase sales and manage profitability are promotions. In recent years, more than half of all sales of consumer goods are carried out by promo. At the same time, up to 60% of promotions do not bring the desired results and often do not even pay off. Many companies find it difficult to assess the effect of promotions, continuing to spend huge sums on their implementation. We help manufacturers of consumer goods and retail chains to increase the effectiveness of promotions, increase their attractiveness to consumers and reduce their costs for our customers. A typical project to optimize promotions includes the development of a methodology for planning and preparing promotions (promo content, depth of discounts and choice of mechanics, etc.), optimization of the approach to internal and external communication, optimization of the promo planning process, as well as the development of a tool for planning, forecasting the results of the promo and evaluating its effectiveness after completion. A typical result of a promo optimization project is the identification and rejection of 10-15% ineffective promos, an increase in the front margin for the remaining promotions by an average of 3-4 percentage points, an increase in the transparency of costs and returns on them from promotions.

Market analysis is necessary for the company's management to make key decisions. It is also a mandatory element of the development of a business plan, company strategy or justification of the need to implement the project. Market research helps businesses assess market volumes, the company's position, product prices, get acquainted with trends and understand where competitors and consumers are moving and what needs to be done to achieve success. We can conduct research on all markets. Based on the completed research, the client can develop a marketing plan or a product export plan. Also, market analysis allows you to competently build interaction with partners, investors and banks. As part of the work, a forecast of market movements and prices is being built. The strategy of companies in the market is analyzed taking into account already announced projects, the possibilities of creating a new player, expanding existing business or entering new markets are evaluated. As part of the work, in-depth interviews with market experts are often conducted: they allow you to better understand the situation within individual product segments and understand the trends and drivers of the market. In addition, the regulatory component and the available state support are evaluated. The analysis is carried out on the basis of international statistics, using interviews, surveys and other marketing methods. The results of the study are presented to clients in the form of a presentation.

Retail audit (retail audit) is a type of research of retail distribution channels, which allows you to collect an array of data and build an effective sales strategy for companies operating in the market of mass demand goods. Retail audit helps to answer the questions: what is the structure of retail sales in the market segment of mass demand goods of interest (by product names, product groups, brands, manufacturers, dealers and distributors, retail chains, types of outlets, sales regions, etc.)? Which market niches are the most attractive, based on the goals of the client? Who can become a potential trading partner of the client? Who are the main competitors of the client in the market niche of interest and what price and assortment policy do they adhere to? What factors does this policy depend on? We structure all the information we receive and present it to the company in a convenient and understandable form. Based on the work carried out, our experts help to correctly determine the course of development of the client's product sales.