Companies in the technology, media and telecommunications (TMT) sector form the core of the digital economy and create its infrastructure. The role of TMT in the economy is increasing, while companies in the sector face all the accompanying challenges. Devices and services are taking up more and more space in our daily lives, the requirements for them are increasing, while key financial indicators and customer satisfaction indicators are becoming more difficult to maintain at a high level. The growth of key telecommunications markets has stopped, infrastructure requires investment, and attracting new customers is becoming more expensive. Telecom operators are looking for internal opportunities, optimizing their core business, and expanding horizontally, using synergies with IT and media products. The success of media and entertainment companies depends on their ability to quickly adapt to consumer demands and respond to technological challenges. Customers expect more choice, interactivity and personalization, as a result of which the development of technologies for the production, distribution, consumption and monetization of media products is accelerated. In a technology industry where innovation is both an opportunity and a threat, technology companies must be able to scale quickly, adapting technology trends to their strategic goals in order to achieve sustainable results. P2F Consulting helps companies in the TMT sector to create and manage the changes necessary for development, continuously improving the business.